Privacy Policy
Last Updated: 2026
mamaway.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, and telephone number when you voluntarily submit contact forms or sign up for our mailing list.
- Technical Data: IP address, browser type, operating system, and pages visited on our Site.
- Cookies: Small data files stored on your device to remember your preferences and track your activity.
- Usage Data: Information about how you interact with our Site, including click patterns, time spent on pages, and referral sources.
- Affiliate Data: Tracking identifiers and conversion data related to casino affiliate offers and promotions.
How We Use Information
We use the information we collect for the following purposes:
- To improve and personalise your experience on our Site.
- To conduct analytics and understand Site traffic patterns and user behaviour.
- To track affiliate commissions, referrals, and conversions for our William Hill affiliate partnerships.
- To send promotional emails and newsletters (with your consent).
- To detect, prevent, and address fraud and security issues.
- To comply with legal obligations and enforce our Terms of Service.
Cookie Policy
Our Site uses cookies to enhance functionality and track user engagement. Types of cookies include:
- Essential Cookies: Required for Site operation and security.
- Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to William Hill and other casino partners.
- Marketing Cookies: Used to deliver personalised advertisements and promotional content.
You can control cookie settings through your browser preferences or opt out of non-essential cookies. Please note that disabling cookies may affect Site functionality. For more information, visit All About Cookies.
Third-Party Links
Our Site contains links to third-party websites, including William Hill, other casinos, and affiliate partners. We are not responsible for the privacy practices or content of external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information. Your use of third-party sites is governed by their respective terms and privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to marketing communications or profiling.
- Right to Lodge a Complaint: You may contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.
If you are a US resident, the California Consumer Privacy Act (CCPA) may grant you additional rights regarding your personal information.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:
- Contact information is retained for 3 years after last interaction.
- Analytics and usage data are retained for 12 months.
- Affiliate tracking data are retained in accordance with partnership agreements.
- Legal and compliance records are retained as required by UK law.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
mamaway.co.uk
Email: [email protected]
We will respond to your request within 30 days in accordance with GDPR requirements.
Note: This website is an affiliate site for William Hill and other gambling operators. We encourage responsible gambling. If you or someone you know has a gambling problem, please visit GambleAware or National Debt Line.